We build digital systems with the same standards great hospitality demands: clarity, craft, and consistency.
Restaurants should not have to choose between a premium brand and predictable revenue. Private events are one of the cleanest ways to stabilize revenue without discounting the experience, if your website and follow-up system do their job.
What we believe
- Your website should qualify and route leads, not just look nice and hope.
- Speed-to-lead is a competitive advantage.
- Tracking should be tied to inquiries, bookings, and revenue, not vanity metrics.
- The best marketing feels like hospitality: clear, welcoming, and intentional.
Signals we watch
- Qualified inquiry volume
- Speed-to-lead and follow-up adherence
- Inquiry-to-booking conversion
- Pipeline health by channel
The team you work with
Direct access, weekly feedback, and the operators who protect response time and pipeline quality. Codex Growth is a small team built around one idea: restaurant growth should be engineered with the same care as great hospitality—clear standards, consistent execution, and outcomes you can measure. We blend deep hospitality experience with modern marketing systems, conversion-focused web design, and rigorous analysis—so private events (and the revenue behind them) become predictable.
Kevin Heffernan
Strategy, Systems, Hospitality Operations
- Decade-plus in hospitality with a technical background (Computer Science, M.S. Tech Management, AppFolio QA/consulting roots).
- Leads offer strategy, conversion systems, qualification flows, and performance standards to turn inquiries into booked revenue.
- Hospitality backbone: fine dining at Finch & Fork (including kitchen time), quick service, serving, and management.
Vanessa Heffernan, PhD
Modeling, Optimization, Decision Science
- Economics + Mathematical Modeling & Computational Science; PhD work in GIS, location science, and spatial optimization.
- Behavioral science + marketing focus: what actually drives action, not just attention.
- Owns tracking logic, measurement strategy, pipeline modeling, and optimization based on data, not guesses.
Isis Natalia Quintero
Design Director
- Over a decade of design experience with premium brands (including American Eagle).
- Creates hospitality-forward experiences that feel premium and convert.
- Leads brand expression, UI/UX, interaction direction, and conversion-first page design.
Jim Heffernan
Sales & Partnerships
- Decades in consulting and HR leadership focused on systems that make teams stronger.
- Background: Geography (Sonoma State), Master’s (Rowan University).
- Leads sales conversations, partnerships, and operationalizing plans for operators.
How we work
We keep capacity tight so we can move fast and protect results.
- Clear plan, clear standards, clear ownership.
- Weekly or biweekly feedback loops (short Loom reviews).
- Monthly pipeline reviews focused on conversion blockers.
- Systems your team can run, even in busy seasons.
Values
Team readiness checklist
- Designated events point person
- Response within two business hours
- Follow-up cadence locked
- Offer clarity (minimums, packages, availability)
Proof
Measured, not anecdotalWhy restaurants choose Codex
Because we do not sell “marketing.” We install a system.
- Clarity: a clean offer and qualification flow that protects staff time.
- Craft: a premium experience that matches your brand.
- Performance: tracked inquiries, faster response, higher conversion, booked revenue.